Unless otherwise noted, public opinion data for Viewpoint Florida is collected using automated polling methodology. Samples pertaining to 'likely voters' are developed using voter record data and stratified on past voting behavior to develop likely voter models. Calls are fielded between 5pm and 9pm Monday through Friday, and 1pm - 8pm on Saturdays and Sundays, with respondents using touch-tone telephones to respond to survey questions.
To reduce non-response and coverage error, response data are weighted to reflect proportional representation with respect to geography, age, political party affiliation, race, and vote history. Unless otherwise noted, base counts in cross-tabulations reflect weighted counts. All reported margins of error pertain to maximum margin of error at 95% confidence and take into account the weighting process.